Senators: New Breed of Product Endorsers?

The reporters and news anchors of ABS-CBN News and Current Affairs cannot endorse a product. If they do, they must pack up their things and find their luck to other media organizations where news archors and news reporters appear as endorsers during commercial breaks of a primetime news. ABS-CBN reporters and news anchor have option to shift to showbiz career if they really wish to endorse products. They have another exciting options though – run for public office, senator preferably, and presto, they can start-up another career as senator-product endorser. They can immediately join the new breed of product endorsers.

In ABS-CBN, it is clearly stipulated on their policies that News and Public affairs men must not endorse products because the network protects and preserves the integrity of News and Current Affairs. This might be the among the reason why CNN, BBC, NBC at Fox News highly respect ABS-CBN News and Current Affairs men.

In the Philippine Senate, no senators are barred from endorsing a product. There are no policies that prevent a senator to endorse whatever products – wine, bath soap, detergent, toothpaste, bathroom tissue, herbal food supplements.

I insist the Philippine Senate don’t need to impose such policies because senators are supposed to have sound judgment, high ethical standards, and unbiased on certain products and services.

Isn’t endorsing a brand of detergent a form of bias towards a single detergent manufacturer?

Or should I say that unlike ABS-CBN, the Philippine Senate do not need to protect its integrity as an institution because the word ‘integrity’ has long been lost?

Senator Miriam Defensor Santiago recently lambasted the new breed of product endorsers – the Philippine Senators – insisting that appearing on advertisements already qualify as early political campaign. I don’t like to join the legal game of Sen. Santiago.

I see the senator-product endorsers as lame, and insecure political leaders who try to position themselves to the public eye in preparation to 2010. That’s my version of Santiago’s ‘early political campaign’ rants.

Rationalizing thier acts, Sen. Panfilo Lacson, one of senator-product endorsers, defended that he personally believed the product he endorse . The other senator-product endorsers said the same with Sen. Manuel Roxas claim that his endorsement is part of his advocacy to consuming public. Most of senator-product endorsers claimed that the do so voluntarily and without monetary returns.

The senator-product endorsers even accuse Senator Miriam Defensor Santiago of sour-graping, of being merely jealous for not being asked to endorse. That’s childish. Or maybe true.

Among the senators who have appeared in ads endorsing products or promoting their personal advocacies are:

  • Senate President Manuel Villar (a local toothpaste and his assistance to distressed Filipino migrant workers)
  • Senator Loren Legarda (face-whitening food supplement and her tree-planting campaign)
  • Senator Panfilo Lacson (Facial Care Center)
  • Senator Francis Pangilinan (instant noodles)
  • Senator Mar Roxas (detergent)
  • Senator Francis Escudero (food supplement)
  • Senator Richard Gordon (bath soap)
  • Senator Pia Cayetano (fabric softener)

The classic defense is the legality of thier endorsement. No one can argue on that. The ‘good’ senators – Senate President Manuel Villar, Senator Loren Legarda, Senator Panfilo Lacson, Senator Francis Pangilinan, Senator Mar Roxas, Senator Francis Escudero, Senator Richard Gordon, Senator Pia Cayetano – have all the legal rights to endorse a product. but as senators, they have moral and ethical obligations to the Filipino people. And because morals and ethics are quite relative, we will waste much time in discussion.

I personally dislike seeing some Philippines Senators in the 14th Congress posing as product endorsers. If given a chance, I will strip them the privilege to represent us and legislate for our nation. That’s too harsh though. But I insist, I have the power to do that – with my one vote. And my power can be exercised in 2010.

After 2010, I don’t like to see the President to appear on TV ads endorsing herbal supplements or bathroom tissue, nor instant coffee or beauty soap. There is already expressed and unexpressed intention of Senator Manuel Villar, Senator Loren Legarda, Senator Panfilo Lacson,  and Senator Mar Roxas to run as president in 2010.

I hope Senate President Manuel Villar, Senator Loren Legarda, Senator Panfilo Lacson, Senator Francis Pangilinan, Senator Mar Roxas, Senator Francis Escudero, Senator Richard Gordon, and others think many times that endorsing a product is showing bias to a certain product or company. Having bias may hurt the integrity of legislation and the Senate as an institution.

What the senator-product endorsers need is GOOD TASTE because thier ads are done in BAD TASTE. The chamber is not a venue of carnivals as the Temple not a venue for vices!

Read also:
What happen to some Philippine Senators?
Senate inquiry on sex video scandal: Out of direction, out of focus
Arrest Jamby and Pia
Walk for Truth

Blog authored by batang buotan: (Link opens in new window)

16 thoughts on “Senators: New Breed of Product Endorsers?

  1. they are just using popularity using media for the next elections….or to earn extra money,millions din ang ibabayad sa mga endorsements na ginagawa nila..ayt?

  2. they are just using endorsements to make their names fragrant for the next elections

  3. Greetings Pinoy!

    I’m 17yro Kevin Paquet from Davao City, currently blog hopping!
    Can we exchange links? My website is pinoyteens.net
    Hoping to know you better and that we’ll have a happy blogging relationship!
    If you accept our link exchange request, please comment back on us so that we’ll add you then🙂 [hirap mag monitor ng mga responds sa comments namin sa dami ng blogs na dinalaw ko]

    ps: you can also add me on ym if you want: i.believe_11

    Salamat po!
    We’ll leave on topic comments next time, sorry for this offtopic one, kaya nga naghahanap kami ng link exchanges to also exchange good comments in future ^^,) bow

  4. i find it strange that pia cayetano would endorse a fabric softener. duh, like she does her own laundry. and kiko pangilinan too. i mean, come on, instant noodles for snack?

  5. its presumptuous to say that they really are making good use of media to increase ‘popularity’ for 2010. or, trying to earn extra cash, maybe. politicians will always be politicians, and this is the time they should break the stereotype.

    nice post anyway, link ex? i just added you in my list.

  6. i am also not in favor of it and you certainly raised good points.

    public service is a public trust. ideally, they should behave morally, politically, (etc) upright.

    but only a few reach that expectation.

    Now, I don’t care if they endorse a product or not, if they are faithful to their spouse or not, as public figures they have a lot of responsibilities for their actions

    but i look at it this way. their salary is meager (if they are not corrupt), they need extra money, they want more popularity.

    let them do their dirty tricks on that sense

    actually, they just tend to show off what they “supposed to have done!”

    di naman talaga mataas ang tingin ko sa senate

    ang sa akin lang, they do their job, they make good laws, or whatever they’re suppose to do, even if they endorse on the side

    well, just a piece of thought.

    i just try to put myself into their shoes, at least

    tayo nga din nag-aadvertise sa mga blog natin kahit minsan di natin feel ang product

  7. Reasons why senators are product endorsers:

    – Running for President in 2010 elections
    – Wla masyadong kita sa senado
    – They lost their integrity

    Ito’y nagpapakita lamang ng kanilang pagiging bias at ipinagpalit nila ang kanilang integradad kapalit ng kanilang pagiging popular o kaya sa pera.

    Tulad nalang ng mga nangyayari sa ating mga trapo na public official na nagtatanggap ng regalo (suhol) sa mga mayayamang negosyante kapalit ng kanilang masamang mithiin tulad ng nangyari sa ZTE scandal.

  8. Reasons why senators are product endorsers:

    – Running for President in 2010 elections
    – Wla masyadong kita sa senado
    – They lost their integrity

    Ito’y nagpapakita lamang ng kanilang pagiging bias at ipinagpalit nila ang kanilang integradad kapalit ng kanilang pagiging popular o kaya sa pera.

    Tulad nalang ng mga nangyayari sa ating mga trapo na public official na nagtatanggap ng regalo (suhol) sa mga mayayamang negosyante kapalit ng kanilang masamang mithiin tulad ng nangyari sa ZTE scandal.

  9. kahit ano pa gawin nila nasa tao na ang decisyon kung iboboto pa nila ang bawa’t senator o presidente na alam namn na walang nagagawa kaso marami lang sa satsat at salita pagdating ng erlection pera lang naman katapat nagagalit tayo sa nga koraption o nangurakot sa gobyerno sino nagtuturo di ba tayo.kung di tayo nabibili walang bibili at masu sunod yung gusto nating mamuno…bakit may nandadaya kasi may nagpapadaya,bakit may nangloloko may nagpapaloloko at higit sa lahat bulag tayo sa katotohanan lahat tayo,,,ke nasa gobyerno o wala lumalabas lang naman ang aktotohanan pag may nadaya di ba…nakuha ninyo ang points ko walang pipiyok kung lahat parehas nabigyan pag-nagkadayan o medyo may nabentahihan don lang lalabas anomalya..ito pa-ano kung lahat parehas na naibigay ang mga pinangako o bigayan di wala tayong malalamang anomalyang nangyari sa gobyerno…di…ba..? yan ang tanong na kahit ako di ko kayang sagutin…PANO NA TAYO na umaasa lang sa nabentahihan at magsusumbong sa katiwalian…mag-hintay sa wala na nakatingala..

  10. miriam … jealous? i doubt! with the kind of publicity she automatically releases, she doesn’t need those product endorsements. only those who seek public attentions in preparation for the 2010 election need public appearances which is out of their oath!

    pity on philippine senate!

  11. Pingback: Sen. Jamby Madrigal’s unparliamentary language and disorderly behavior? « Third Wave

  12. I agree.. It’s just a matter of publicity in order to gain popularity. Aside from that, trying to create a good image, as all Filipinos are aware that most of our politicians are obviously corrupt. its just a matter of choosing who is most likely to be corrupt, at the same time, creates a difference for our country. Do check my site. I’ve created a similar posts about product endorsements, and I need your insight about it. Thanks..

  13. Well, I’m just hope for a clean and safe election this 2010. And who ever wins as the race for presidency, I wish he/she can change our country from its current state. Anyway, I’ve been looking for topics as interesting as this. Looking forward to your next post.

    -pia-

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