Gilbert ‘Gibo’ Teodoro, Jr. always remember to remind his supporters and friends to continue to uphold the principles of positive campaigning. During his proclamation rally, Gibo Teodoro vowed to launch positive campaign. And he is really doing it.
In his recent visit to Cebu, Gibo Teodoro told his Cebuano supporters.
I reiterate my stand once again that this election campaign is […] run by us on a positive note without any negativism as much as possible except to answer. […] We know our platforms; we know our capabilities. Our track record is before the people to scrutinize. We don’t need to bring somebody else down to bring ourselves up.
As the former Defense Secretary delivered this message, supporters (mostly wearing green T-shirts) gave him the loudest applause.
I was stunned with what I’ve heard. He is indeed not the usual pulitiko that I know. Gibo’s message was more than enough to inspire everyone at the times when severe negative campaining (mud-slinging) continues.
Gilbert Teodoro was in Cebu last Sunday to meet and greet his supporters, the Green Team Cebu (G1BO2010) (a group that supports his candidacy), and other groups and individuals.
Upon hearing him, I proved once again that we are on the right path and never been wrong in choosing Gibo to be the next president to lead the country.
Negative campaigning as way to win in Philippine elections
In Philippine politics, negative campaigning is synonymous to pamulitika. It is very easy to tell if someone is namumulitika or not. Characterized by personal attacks, tagging of opponents (as evil, corrupt, dishonest) and doing other dirty tricks; negative campaigning has always been believed as way to win an election in the country.
We are used to negative campaigning. So, it is no longer surprising if many candidates are running negative campaigning (read as “hate” campaigning) as way to win in 2010 elections.
But not Gilbert Teodoro. He has faith on positive way of getting support and votes. As a presidential aspirant who advocated for national reconciliation, Gibo focuses on his platform of government and avoid ‘down-grading’ someone. Many of those who observed the 2010 election campaign notice this.
Negative campaining can be anywhere, not only in the Philippines
In the age of online media, negative campaigning in the country worsen. For example, pictures are edited making the candidate look either horrible or hilarious. Attacks, personality assassination are shared through social networks, micro-blogs, emails, and blogs. Because of worsening negative campaign strategy, the real issues, articulation of platform of government are always less tackled.
Enough on negative campaigning
Filipinos are now sick and tired of negative campain tricks. I am one of those who wishes that election discussions shall be focused on crucial social, economic, and security issues, and on how a candidate views and addresses these.
So what is positive campaigning?
Positive campaign focuses on platform of government. It is putting political bickering in the back alley; it is getting through the election without division; it is carrying this election on positive notes. Teodoro told these as reported by ABS-CBN News reporter Karen Reyes-Caringal.
Supporters of Gilbert Teodoro, Jr. has a clear definition of what a positive campaign is through the Manifesto for Positive Campaigning.
Part of the manifesto says:
We, the supporters, volunteers and friends of former Defense Secretary Gilberto “Gibo” Teodoro, vow to uphold the principles of POSITIVE CAMPAIGNING this election season.
We recognize, we believe, we affirm:
- that our VOTE is sacred
- that this is a CAMPAIGN that does not stop with our candidate, nor does it end on Election Day
- that we align with POSITIVITY rather than negativity
- that we are in this endeavor because we love our COUNTRY, and we are eager to find our true place in the world
- that the ENVIRONMENT is the most pressing underlying factor behind the exigency of our present cause
- that GOD, or a Higher Power, inspires us in all these things
What can we do?
Whether you support Gilbert Teodoro or not, you can take part in encouraging positive campaign. There many simple things you can do. If you got an email with horrible and hilarious article or picture of a candidate, try not to forward it. If you see a ‘hate’ video or evil-looking pictures of candidates shared on Facebook, try not to share it.
If you hear rumors and you know it’s a fabricated one or just part of dirty tricks in election campaigning, simply try not to re-echo those things.
Simple things count!