We print information in blocks like this post. We traditionally write and print this way – blocks or by paragraph. But a research indicates that the human brain is not “wired” to read text in the traditional way we print it, which is in blocks.
A company called Walker Reading Technologies, conducted scientific research that would revolutionize online publication and reading. The study concluded that “the natural field of focus for our eyes is circular, so our eyes view the printed page as if we’re peering through a straw.”